Game-based Learning
Team Development

Boehringer Ingelheim

Experts in Gamification

Promoting a new medicine to veterinaries

Pharma giant Boehringer Ingelheim were looking for an innovative way of promoting a new medicine to veterinaries as part of a country-wide road show. To create something different, they wanted to really challenge them and test their technical  kills.

We designed an exciting virtual escape room, with a story line of a patient (a cat!) that was affected by a serious illness related to high blood pressure. The objective was to find a cure by solving challenges and diagnosing correctly. By cracking the challenges, the team of vets could obtain the final password and thus cure the patient.

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