Case studies

Global strategy roll out to 11 000 staff

GE Healthcare wanted to create excitement around the new strategy and help staff better understand it. There was a strong need to make the internal communications more engaging, and to find a new way of delivering the message.

To communicate the strategy in a compelling way, we designed a virtual group-based escape room. The storyline was that a potential client was assessing suppliers for a major global deal. To find the right supplier an entirely new type of bidding process was invented – all employees of the supplier were to be challenged and display their understanding of the company strategy and to show in what way they could contribute to bringing it to life.

The challenges included showing an understanding of global health care trends, the needs of customers and what they value, understanding core products and services, including holistic knowledge, the values and best practices as well as some fun brain teasers, photo missions and other creative missions.

Understanding the customer journey

Expedia wanted to help new hires gain a holistic understanding of the company and its various units and functions.

We created a business game where teams would learn about Expedia from a customer’s point of view. The game, called the Partner Experience, took players through the entire customer journey. Playing as a fictional person called Anna (a potential B2B partner), the participants interacted with Expedia all the way from marketing, BD, legal, through to an ongoing partnership.

Promoting a new medicine to veterinaries

Pharma giant Boehringer Ingelheim were looking for an innovative way of promoting a new medicine to veterinaries as part of a country-wide road show. To create something different, they wanted to really challenge them and test their technical  kills.

We designed an exciting virtual escape room, with a story line of a patient (a cat!) that was affected by a serious illness related to high blood pressure. The objective was to find a cure by solving challenges and diagnosing correctly. By cracking the challenges, the team of vets could obtain the final password and thus cure the patient.

Helping new hires get to know the company and the culture better

Pioneering cybersecurity company SentinelOne wanted to create a more inclusive and dynamic way to engage new starters during Onboarding week. With participants joining from different continents and time zones, the major challenge was finding a platform to connect them all together for a shared experience, whether they were joining remotely from home or meeting up with their local teams at SentinelOne offices.

Working with Learning and Development Director Deb Gallo, we designed two fully customised Onboarding games to run during a series of live induction events at SentinelOne. Played in small teams online, our games provided an ideal platform to connect all participants, whether remote or in-person, bringing the energy of an in-person event to SentinelOne’s hybrid onboarding cohorts.

Making global onboarding week events more interactive and engaging

With large new cohorts joining every quarter in the USA and the UK – some working on site, some working remotely – Matillion wanted to connect all new starters for an exciting and commensurate introduction to the company. We designed three games, designed to be played both in-person and virtually at key moments during the induction week.

The Onboarding Game: an ideal introduction to the company that brings all the onboarding week learning points together. With a focus on the Values and Culture, the Matillion Onboarding Game combines a varied mix of “Matillionized” trivia, video, audio, and puzzles, as well as a range of realistic “dilemmas” to test application of the Values.

Beat the Hacker: a fast-paced team challenge to drive excitement and collaboration during an afternoon session. Beat the Hacker created that vital ingredient of a good induction – an “Onboarding moment” – something different, something fun, something that will stick in the memory a lot longer than any PowerPoint presentation or document!

Who Wants to Be a Matillionaire: Based on the popular TV show, our custom mini-game transformed a boring session on “jargon-busting” into an entertaining company-wide competition!

Help staff understand the Purpose, Vision and Values

European energy company E.ON wanted a gamification solution to help employees understand the company purpose, vision and values and relate better to them, as well as to display how the values could be translated into desirable behaviours and actions in the workplace. The games would play an important role in the company’s onboarding process.

Simultaneous roll-out to 10 offices across multiple time zones

When global recruitment firm Spencer Ogden decided to organise a Core Values Launch, they wanted every single member of the team to take equal part. “We want every office, however small, to be part of this day, and have the same experience of the Core Values Launch.”

Spencer Ogden reached out to Green Hat Games for a fun, interactive event that could be rolled out across the different offices and time zones, from Singapore all the way to Houston.

We created a game that was tailored to the organisation and their core values. We setup a live league table, so that the offices could play against each other using tablets. The Perth office kicked off the competition, followed by Asia and Europe, ending in the USA. As the day unfolded, the teams kept a close eye on the leaderboard, waiting to see whether their colleagues would break their record.

New strategic direction, culture and way of working

Based in Barcelona but with offices across Europe, Almirall were looking for a solution that would allow them to share their new strategic direction, culture and way of working with employees across six branches. Almirall wanted to inspire and educate staff as well as spark group discussion. They also wanted to understand how individuals were adapting to the changes and generate useful employee insight to move the organisational culture forward.

We developed an engaging, digital workshop that enabled Almirall to easily self-deliver sessions for up to 40 staff at a time, broken down into smaller teams of five. Feedback was incredibly positive – the participants felt comfortable with the workshop format while challenged and educated by the questions and dilemmas posed. This combination of fun and challenge is what made the roll-out a success. Most importantly, it gave Almirall a clear indication of how well their workforce were adapting to the company’s new direction, and what areas might still need addressing.

Connect4Values: Making Culture and Values Fun and Engaging

Leading pharmaceutical manufacturer STADA Group wanted to help employees explore the company’s culture and values in a fun and engaging way. To support the initiative we developed a team-based game that was rolled out simultaneously to all markets. Connect4Values has already broken a number of our records: the game was translated into 20 different languages; over 5000 players have completed the challenge within the first month; and we achieved a Game Evaluation rating of 9.2 out of 10!

Diversity & Inclusion Escape Room Game

An iconic European sports car manufacturer sought to transform its D&I training, creating a digital peer-to-peer learning experience for small groups. The game would be incorporated into onboarding events for new starters right across the international business, delivering the company’s D&I strategy in a more engaging and interactive way.

Based on our Virtual Escape Room format, we designed a customised team-based game experience that incorporated the client’s content into into the narrative. The game included branded audio and video missions and was translated to open up the challenge to international teams, with a global leaderboard stimulating competition.

Explore the strategy and navigate the customer journey

M&S wanted to get their new starters excited about a series of journeys: their personal journeys as new employees, the company’s journey and direction of travel over the next few years, the customer journey across the various strands of the business, and the product journey in the context of an ongoing commitment to sustainability and accessibility.

The game would become an important feature of the company’s onboarding agenda, with each new cohort connecting in small groups to take on the challenge and compete on the all-time leaderboard. 

Competitive culture team challenge for graduate assessments

One of the world’s largest food and beverage companies, wanted a new way to introduce, inform, and assess cohorts on the company’s Student & Graduate Program.

A fully customized Beat the Hacker combined onboarding learning content with tailored teambuilding challenges, creating a unique branded experience. The game has been translated into multiple languages and integrated into onboarding programs worldwide.

Global Core Values launch to 7000 managers

Launching new Core Values, Bureau Veritas planned a cascading international rollout to over 7000 managers worldwide. The world leader in testing, inspection and certification enlisted our help in their search for a creative way to deliver the workshop. Their priorities? Engagement. Interactivity. Collaboration. Feedback. Energy!

Working with a dedicated project team at Bureau Veritas, we designed a team-based game showcasing the Values in a compelling and creative way. Featuring video and audio presentations, interactive experiential learning dilemmas, and a series of collaborative puzzles and challenges, the game transforms the managers from passive to active learners.

Diversity in the Workplace Training

Hickory Point Bank, a community bank in Illinois, wanted to create more awareness around Diversity & Inclusion, to be delivered as engaging training sessions during their quarterly meetings.

We designed a customized, 45 minute D&I game covering on the following topics: Gender Equality, Age, Family Situation, Physical Disabilities and Gender Identity. The game was played online in small teams, followed by a joint a 15 minute debrief session using the data collected in the game.

‘It went great today!  The team loved it and loved how interactive it was.  Many of them told me it created great conversations that they wish they would have had more time to explore.  It was excellent and our CEO enjoyed it as well.’ 😊 – Elisse Nibbelin, Human Resources Director

Global Core Values Launch

Having crafted a new set of company values, Fugro were planning a launch event to share, promote, and embed the new values across the organisation. They approached us for help with designing an interactive group game to form the showpiece of the new values launch workshop.

Designed for a global rollout to introduce the new values to colleagues in a more engaging way, we designed a Core Values Escape Room that uses interactive discussions, game-based challenges, and role-playing scenarios to make the values more tangible and relatable.

Post Merger Integration – Getting employees dedicated to new joint organisational values

When Swedish Tobii, a leader in eye tracking tech acquired its American competitor Dynavox, it led to one company with two different cultures. Creating a common set of values was an important part of the integration process for Tobii and Dynavox.

One key part of the post merger integration process was an all company meeting that took place in the US. At the conference, presentations and lectures were kept to a minimum – focus was on a series of interactive group discussions, workshops and business games that triggered engagement, networking and shared insights. On top of this, a tailor-made Core Values Game was used to communicate and achieve buy-in on the new corporate values and identity.

Click to see a video testimonial here

“We came here as a group of people that thought we were working as a team but we’re leaving here as a family of people working as a team.” – Tony Pavlik, VP of Operations at Tobii Dynavox