Promoting a new medicine to veterinaries
Pharma giant Boehringer Ingelheim were looking for an innovative way of promoting a new medicine to veterinaries as part of a country-wide road show. To create something different, they wanted to really challenge them and test their technical kills.
We designed an exciting virtual escape room, with a story line of a patient (a cat!) that was affected by a serious illness related to high blood pressure. The objective was to find a cure by solving challenges and diagnosing correctly. By cracking the challenges, the team of vets could obtain the final password and thus cure the patient.