Case studies

Beat the Fraudster

A large ”Shop now, Pay later” company wanted to educate their anti-fraud team in a different, more collaborative and engaging way. We developed a virtual Escape Room for groups, called Beat the Fraudster. The game raised awareness for fraud in an exciting way and was delivered at a large conference, played in small groups of 4-6 people, each sharing one laptop.

Raising awareness for cyber security

A multinational oil and gas company wanted to complement their day-to-day cybersecurity training with a much more  exciting and engaging experience, designed to raise awareness for their Cyber Fundamentals handbook.

We designed a fully customised Escape Room with a variety of exciting missions connected to cyber security that put the spotlight on the chapters in the handbook. The game was really well received with an average rating of 4.5 from almost 5000 users.

Global strategy roll out to 11 000 staff

GE Healthcare wanted to create excitement around the new strategy and help staff better understand it. There was a strong need to make the internal communications more engaging, and to find a new way of delivering the message.

To communicate the strategy in a compelling way, we designed a virtual group-based escape room. The storyline was that a potential client was assessing suppliers for a major global deal. To find the right supplier an entirely new type of bidding process was invented – all employees of the supplier were to be challenged and display their understanding of the company strategy and to show in what way they could contribute to bringing it to life.

The challenges included showing an understanding of global health care trends, the needs of customers and what they value, understanding core products and services, including holistic knowledge, the values and best practices as well as some fun brain teasers, photo missions and other creative missions.

Understanding the customer journey

Expedia wanted to help new hires gain a holistic understanding of the company and its various units and functions.

We created a business game where teams would learn about Expedia from a customer’s point of view. The game, called the Partner Experience, took players through the entire customer journey. Playing as a fictional person called Anna (a potential B2B partner), the participants interacted with Expedia all the way from marketing, BD, legal, through to an ongoing partnership.

Promoting a new medicine to veterinaries

Pharma giant Boehringer Ingelheim were looking for an innovative way of promoting a new medicine to veterinaries as part of a country-wide road show. To create something different, they wanted to really challenge them and test their technical  kills.

We designed an exciting virtual escape room, with a story line of a patient (a cat!) that was affected by a serious illness related to high blood pressure. The objective was to find a cure by solving challenges and diagnosing correctly. By cracking the challenges, the team of vets could obtain the final password and thus cure the patient.

Helping new hires get to know the company and the culture better

Pioneering cybersecurity company SentinelOne wanted to create a more inclusive and dynamic way to engage new starters during Onboarding week. With participants joining from different continents and time zones, the major challenge was finding a platform to connect them all together for a shared experience, whether they were joining remotely from home or meeting up with their local teams at SentinelOne offices.

Working with Learning and Development Director Deb Gallo, we designed two fully customised Onboarding games to run during a series of live induction events at SentinelOne. Played in small teams online, our games provided an ideal platform to connect all participants, whether remote or in-person, bringing the energy of an in-person event to SentinelOne’s hybrid onboarding cohorts.

Making global onboarding week events more interactive and engaging

With large new cohorts joining every quarter in the USA and the UK – some working on site, some working remotely – Matillion wanted to connect all new starters for an exciting and commensurate introduction to the company. We designed three games, designed to be played both in-person and virtually at key moments during the induction week.

The Onboarding Game: an ideal introduction to the company that brings all the onboarding week learning points together. With a focus on the Values and Culture, the Matillion Onboarding Game combines a varied mix of “Matillionized” trivia, video, audio, and puzzles, as well as a range of realistic “dilemmas” to test application of the Values.

Beat the Hacker: a fast-paced team challenge to drive excitement and collaboration during an afternoon session. Beat the Hacker created that vital ingredient of a good induction – an “Onboarding moment” – something different, something fun, something that will stick in the memory a lot longer than any PowerPoint presentation or document!

Who Wants to Be a Matillionaire: Based on the popular TV show, our custom mini-game transformed a boring session on “jargon-busting” into an entertaining company-wide competition!

Diversity in the Workplace Training

Hickory Point Bank, a community bank in Illinois, wanted to create more awareness around Diversity & Inclusion, to be delivered as engaging training sessions during their quarterly meetings.

We designed a customized, 45 minute D&I game covering on the following topics: Gender Equality, Age, Family Situation, Physical Disabilities and Gender Identity. The game was played online in small teams, followed by a joint a 15 minute debrief session using the data collected in the game.

‘It went great today!  The team loved it and loved how interactive it was.  Many of them told me it created great conversations that they wish they would have had more time to explore.  It was excellent and our CEO enjoyed it as well.’ 😊 – Elisse Nibbelin, Human Resources Director

Strategilansering i en digital miljö

Ett nordiskt bolag med verksamhet i tre olika länder har arbetat om sin strategi efter att för två år sedan gått ihop och blivit ett och samma bolag (från att tidigare ha varit fyra olika bolag). Den nya strategin ska reflektera en nytändning i bolaget – där målet är att signalera att man nu är ett enda företag med en gemensam värdegrund. En utmaning här var att hela organisationen inte fysiskt kunde samlas för lanseringen, utan strategiutrullningen skulle ske helt och hållet digitalt. Genom att kombinera olika delar av vår teknik och våra spelbaserade koncept för inlärning, skapade vi ett spel där deltagarna i grupper fick sätta värdegrunden i praxis på ett roligt och engagerande sätt.

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Help staff understand the Purpose, Vision and Values

European energy company E.ON wanted a gamification solution to help employees understand the company purpose, vision and values and relate better to them, as well as to display how the values could be translated into desirable behaviours and actions in the workplace. The games would play an important role in the company’s onboarding process.

Ställ inte in – ställ om!

När vi i år skulle genomföra den återkommande introduktionsdag som vi arrangerar åt Rikshem, var förutsättningarna helt annorlunda. På grund av de omständigheter som rådde i samhället och omvärlden var det inte längre läge att samla alla nyanställda på kontoret för en fysisk introduktionen såsom vi brukade. Men istället för att ställa in introduktionsdagen, så valde vi att ställa om. Från att ha en fysisk dag av gruppdiskussioner, seminarier och workshops så flyttade vi hela innehållet för introduktionsdagen online. Vi kortade ner presentationerna, ökade tiden för gruppdiskussioner och fokuserade på det absolut viktigaste innehållet. Resultatet blev fantastiskt – där många av deltagarna uttryckte sin tacksamhet över att introduktionsdagen arrangerades online i stället för att ställas in.

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Sustainability Workshops

International water company Agbar wanted to take the sustainability strategy of the company to the operational groups. To facilitate the roll-out, we designed the ”Mission Game”. During the game, participants had to make collaborative decisions about sustainability. Every team had a specially designed trivia board, dice, chips, cards and a tablet that guided the game and on which they had to input answers. At the end of the 45 – 60 min. game, there was space for debate and reflection, thereby allowing the employees to participate more, co-create steps to take in the future and learn.

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Interactive Onboarding Day

The Family Services department within Barnet Council (London’s largest borough) were making great changes to their induction procedure. As the department strongly values active listening, sharing and responding to ideas as a team, it was crucial that these ideals were incorporated into their quarterly onboarding days.

Green Hat People designed an Onboarding Game to deliver interactive, engaging, but also informative training methods for the new recruits, with a specific focus on topics such as the organisation’s journey and values.

Introducing an element of creativity sparked lively conversations about the organisation, its culture and the recent changes the council had undergone. Getting this feedback from their candidates provided the department with a better understanding of the way their organisation is perceived and the new employees got to know more about the team they were joining.

Grace Elias, Learning and Development Officer, stated: “The game made for the most engaging, and ‘edutaining’ session we have delivered in Family Services. It was a great success.”

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Connect4Values: Making Culture and Values Fun and Engaging

Leading pharmaceutical manufacturer STADA Group wanted to help employees explore the company’s culture and values in a fun and engaging way. To support the initiative we developed a team-based game that was rolled out simultaneously to all markets. Connect4Values has already broken a number of our records: the game was translated into 20 different languages; over 5000 players have completed the challenge within the first month; and we achieved a Game Evaluation rating of 9.2 out of 10!

Creating engagement for conference off site participants

Powel wanted to create excitement around its Core Values at the annual meeting. However, with 300 of 450 employees not present physically, how to ensure full engagement?

By running a digital Core Values Business Game on laptops and tablets, all teams (even off site ones) could participate with the results and feedback accessible on screens in real time.

Quick Facts: 450 participants, 12 locations in Norway, Switzerland, Sweden, Poland and Chile

A leading Nordic Telecom Operator wanted to help their global Management Trainees understand the business and culture better, in a more challenging and engaging way.

We designed a Culture First Onboarding Programme with focus on interactivity and engagement, consisting of four main parts.

1. Get to know Each other
2. Get to know the Company
3. Get to know the Competition
4. Get to know the city where you work

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Diversity & Inclusion Escape Room Game

An iconic European sports car manufacturer sought to transform its D&I training, creating a digital peer-to-peer learning experience for small groups. The game would be incorporated into onboarding events for new starters right across the international business, delivering the company’s D&I strategy in a more engaging and interactive way.

Based on our Virtual Escape Room format, we designed a customised team-based game experience that incorporated the client’s content into into the narrative. The game included branded audio and video missions and was translated to open up the challenge to international teams, with a global leaderboard stimulating competition.

Global Core Values Launch

When global recruitment firm Spencer Ogden decided to organise a Core Values Launch, they wanted every single member of the team to take equal part. “We want every office, however small, to be part of this day, and have the same experience of the Core Values Launch.”

Spencer Ogden reached out to Green Hat People for a fun, interactive event that could be rolled out across the different offices and time zones, from Singapore all the way to Houston.

We created a game that was tailored to the organisation and their core values. We setup a live league table, so that the offices could play against each other using tablets. The Perth office kicked off the competition, followed by Asia and Europe, ending in the USA. As the day unfolded, the teams kept a close eye on the leaderboard, waiting to see whether their colleagues would break their record.

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Embedding Core Values as a International roll-out

Multinational pharmaceutical firm Almirall wanted a solution that would allow them to share their updated core values with employees across six branches across Europe. Employees would need to not only understand these values but also apply them to situations. We developed a workshop structure that allows the company to self-run sessions for up to 40 staff, broken down into smaller teams of five. The workshop took the form of a game, built around the company’s revitalised values. Rather than a competitive game, Almirall was keen for the quiz to spark discussion, to enable them to understand how individuals were adapting to the changes.

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Explore the strategy and navigate the customer journey

M&S wanted to get their new starters excited about a series of journeys: their personal journeys as new employees, the company’s journey and direction of travel over the next few years, the customer journey across the various strands of the business, and the product journey in the context of an ongoing commitment to sustainability and accessibility.

The game would become an important feature of the company’s onboarding agenda, with each new cohort connecting in small groups to take on the challenge and compete on the all-time leaderboard. 

Communicating Equality, Diversity and Inclusion in a fun way

In partnership with the agency Rockitfish, we devised an Employee Engagement activity for a global Skills Development client, based around EDI (Equality, Diversity and Inclusion). In the game, a disgruntled employee had infiltrated the company’s system and locked down the files. To release them, his former colleagues had to prove that they understood the importance of equality, diversity and inclusion.

Coined the ‘Diversity Challenge’, this classic ‘Escape Room’ style game asked groups to solve puzzles and unravel clues. All tasks, as well as being fun and engaging, were tailored to EDI.

‘The group activity was a huge success with the HR team – it definitely fuelled our competitive spirit, and truly brought EDI to life. Well done on providing such an engaging activity’ – Head of HR Professional Services

Creating a better understanding of coaching & feedback procedures

At a national meeting for branch office managers from the retail banking division, Nordea wanted managers to get a thorough understanding of the internal coaching & feedback procedures, including harmonizing the company employee rating standards.

A number of training areas were created, each designed to allow teams to really practice the skills hands-on. A tablet gave instructions and guided the teams to the locations simultaneously. Analogue and digital tools were used throughout the day. The training areas were:

COOPERATION – Tested cooperative skills through a tough business game.
CLIENT MEETINGS – Watched films from client meetings & practiced giving feedback.
GOALS – Used the SMART model and practiced setting goals in a structured way.
RATING STANDARDS – Work shop about setting a company wide employee rating standard.

Competitive culture team challenge for graduate assessments

One of the world’s largest food and beverage companies, wanted a new way to introduce, inform, and assess cohorts on the company’s Student & Graduate Program.

A fully customized Beat the Hacker combined onboarding learning content with tailored teambuilding challenges, creating a unique branded experience. The game has been translated into multiple languages and integrated into onboarding programs worldwide.

Engage 1500 staff in Charity simultaneously across 11 airports

Swedavia manages 11 airports in Sweden, and wanted to let all 1500 employees engage with their charity work in a new way. The challenge was to achieve this simultaneously across the 11 airports.

We created  a customised game, that was run in three separate heats to not interrupt work and services. The participants were divided into 350 teams. The game objective was two-fold:

1. Compete against each other by finding up to 25 codes, hidden around the airports.
2. Cooperate by jointly reaching a certain score (minimum 50 000 points). That score would then be converted to money, given to charity.

The game was a great success and the teams exceeded the goals. During the game many teams spontaneously started collaborating by sharing the locations of the codes. This to ensure that all colleagues found as many of them as possible so the overall goal could be reached easier.

Tour of new HQ for 1000 people in 90 minutes

Skanska had just moved in to their new global head office and wanted to let all 1000 employees at the head office get a fully interactive and engaging experience of the new building in 1.5 hours.

The participants were divided into 125 teams, starting off at 5 different floors. All teams were given a tablet and at the exact same moment, all 125 teams got instructions to get moving. The teams spent 11 minutes on each floor, exploring the surroundings through a number of fun and useful time limited missions. “Find and count the rooms in the training center”, “Take a picture while drinking tea in the cafeteria”, “How many bikes fit in the garage?”, “What rules apply when booking meeting rooms?” etc. The missions were communicated on the tablets and were scored. Every 11 minutes everyone switched floors simultaneously, allowing 3 minutes for transportation. No bottlenecks, just focus on a fun engaging experience!

Global Core Values launch to 7000 managers

Launching new Core Values, Bureau Veritas planned a cascading international rollout to over 7000 managers worldwide. The world leader in testing, inspection and certification enlisted our help in their search for a creative way to deliver the workshop. Their priorities? Engagement. Interactivity. Collaboration. Feedback. Energy!

Working with a dedicated project team at Bureau Veritas, we designed a team-based game showcasing the Values in a compelling and creative way. Featuring video and audio presentations, interactive experiential learning dilemmas, and a series of collaborative puzzles and challenges, the game transforms the managers from passive to active learners.

Make the Onboarding/Induction day more Engaging and Interactive

NCC Housing wanted to modernize the group quarterly onboarding days and create more interaction between presenters and the audience. With participants from 8 countries, it was important that everyone not only understood the content, but were actively involved.

Our solution:
Throughout the day, we complemented the presentations with interactive group discussions using tablets. The teams were asked to repeat the message in their own words and to come up with solutions to challenges.

We also introduced a session where participants could choose freely from 8 themes and spend time discussing that.

Finally we ran a 90 minute engaging team activity before dinner with missions linking to the meeting.

The participants, especially people from Eastern European countries, really felt they understood the key messages in a better way using our methodology,

”What an energy level! You didn’t want to interrupt.”-
Jenny Lilja Lagercrantz – HR Director NCC Housing

Understanding what a product launch means to all stakeholders

Gilead wanted to help staff get a deeper understanding of what the product launch meant, not only to Gilead employees, but to other stakeholders; doctors, patients, society etc.

Solution – ”Shared experiences”.
We designed an interactive treasure trail where teams visited two hospitals and a non profit organisation, and met and engaged with stakeholders.

Between the site visits, the teams participated in workshops back at the conference center, relating to their own experiences. In addition to the workshops, fun team challenges were included to boost energy levels and add a bit of fun.

Communicating new corporate Values in a new way

Abbvie wanted to communicate the corporate values in a really vivid and engaging way and to increase the understanding of what the values stood for.

Since one of the themes of the company meeting was music we created a customised music industry business game that incorporated the values of Abbvie. Each team was given the role as A&R for a large record label. Their end goal was to “sign” an artist, by successfully completing a number of missions. The values were really well understood and well supported across the organisation.

“A genuine value was created as it was customised
for us, utilizing our values” – Christian Horn, Abbvie

Placing Core Values in focus

How do you get 250 IT managers from all over Scandinavia engaged in reflecting about their own roles in your organisation? You involve them in questions and have them reformulate and change company leadership criteria.

At a management meeting we ran a series of interactive exercises and workshops. The participants used their own their smartphones to answer a number of challenging questions during a presentation. The data that came in was accessible live and was used by the conference organisers for further discussion in the preceding session. This methodology was then repeated throughout the meeting, but on different themes.

Execution
– Strong focus on group exercises
– Mobility throughout the facility; rooms were assigned different themes
– Guided brainstorming

Global Core Values Launch

Having crafted a new set of company values, Fugro were planning a launch event to share, promote, and embed the new values across the organisation. They approached us for help with designing an interactive group game to form the showpiece of the new values launch workshop.

Designed for a global rollout to introduce the new values to colleagues in a more engaging way, we designed a Core Values Escape Room that uses interactive discussions, game-based challenges, and role-playing scenarios to make the values more tangible and relatable.

Global Management meeting with Audience Interaction

Seco Tools wanted to create a meeting with more engagement and participation. To achieve this we complemented the PowerPoint presentations with interactive workshops and group break out sessions. Tablets were used to facilitate the interactive sessions and all ideas and responses were available straight away online for a quick debrief and for sharing of best practice.

Throughout the two days, participants were also using our conference app ViewPipe to send individual comments, ideas and questions to the meeting organisers.

A corporate event in the insurance industry is usually all about hard numbers and statistics – How do you shift focus towards culture and sense of purpose in a meaningful way?

Zurich Insurance asked us to create a corporate meeting for 160 delegates that was less about reporting numbers and more about what makes employees feel for the job. Presentations from stage focused on highlighting customer problems and the important role that Zurich plays in helping businesses make a difference without worrying about risk.

Focus was geared towards the real problems that clients have and how Zurich can work to solve them in the best way possible. The message was all about giving employees a greater sense of purpose and understanding the difference they make for their clients, highlighting the importance of thinking from a customer perspective.

The workshops were run both at a venue but also in cafes and restaurants across the city. Using our game Exploration Challenge, teams were sent on missions around town and breaks in the game were scheduled so that the teams could find areas to sit down and conduct the workshops.

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“The day was fantastic. We got the message across in a really engaging way. The communication was two-way, the games were fantastic, everyone got really involved and I think that everyone leaves the event with a feeling that they were part of something. ” – Alan Moore, Chief Underwriting Officer at Zurich

Brainstorming on Marketing Campaigns and Business Opportunities

Pernod hired us to create a gamified event for 300 participants. The goal was to brainstorm the coming year’s marketing campaign and new business opportunities.

The Museum of Modern Art set the mood

For maximum inspiration we ran the event at the Museum of Modern Art. Staff were divided into small teams, and handed a tablet. The tabs gave instructions and guided them to a series of predetermined artworks. The teams discussed creative elements found in the artwork, which was used as a source of inspiration for future marketing campaigns.

The creative ideas were available online straight away, then coupled with mood images and descriptive texts. The best ideas were singled out for further discussion and idea generation in a second workshop.

The result – a game-oriented brainstorming exercise, which led to many exciting ideas and motivated employees.

A modern and more engaging Onboarding day

Electrolux wanted to create a more engaging way to educate and welcome new employees. We designed an Interactive Walk to get to know the whole organisation better.

First, the new hires were divided into teams of 6. Each team was equipped with a pre-programmed tablet that guided them to different stands on exact times and in perfect synchronization with other teams.

At each stand, staff from a certain division would present their work. Then the tablets triggered engaging quizzes and game-like questionnaires that put knowledge to the test and laid the basis for an entertaining experience.

“This represents a unique opportunity for our new employees to learn more about Electrolux products and simultaneously meet and collaborate with their colleagues.” – Berit Hägglund-Marcus, VP Global HR Group Staff & Functions

M&A – Getting employees dedicated around the organizational Values and Goals

Industry leading eye tracking company Tobii bought its American competitor Dynavox, which created a company with two different cultures. Creating a common set of core values was an important part of the integration process of Tobii and Dynavox.

Presentations from stage were kept to a minimum; instead focus was geared towards group discussions, workshops and business games that triggered engagement, networking and shared insights. Finally, a tailor-made Core Values Game was used to communicate and achieve buy-in on corporate values and identity.

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“We came here as a group of people that thought we were working as a team but we’re leaving here as a family of people working as a team.” – Tony Pavlik, VP of Operations at Tobii Dynavox