Post Merger Integration – Getting employees dedicated to new joint organisational values
When Swedish Tobii, a leader in eye tracking tech acquired its American competitor Dynavox, it led to one company with two different cultures. Creating a common set of values was an important part of the integration process for Tobii and Dynavox.
One key part of the post merger integration process was an all company meeting that took place in the US. At the conference, presentations and lectures were kept to a minimum – focus was on a series of interactive group discussions, workshops and business games that triggered engagement, networking and shared insights. On top of this, a tailor-made Core Values Game was used to communicate and achieve buy-in on the new corporate values and identity.
“We came here as a group of people that thought we were working as a team but we’re leaving here as a family of people working as a team.” – Tony Pavlik, VP of Operations at Tobii Dynavox