Understanding the customer journey
Expedia wanted to help new hires gain a holistic understanding of the company and its various units and functions.
We created a business game where teams would learn about Expedia from a customer’s point of view. The game, called the Partner Experience, took players through the entire customer journey. Playing as a fictional person called Anna (a potential B2B partner), the participants interacted with Expedia all the way from marketing, BD, legal, through to an ongoing partnership.