Game-based Learning
Team Development
gamification case studies

Marks & Spencer

Experts in Gamification

Explore the strategy and navigate the customer journey

M&S wanted to get their new starters excited about a series of journeys: their personal journeys as new employees, the company’s journey and direction of travel over the next few years, the customer journey across the various strands of the business, and the product journey in the context of an ongoing commitment to sustainability and accessibility.

The game would become an important feature of the company’s onboarding agenda, with each new cohort connecting in small groups to take on the challenge and compete on the all-time leaderboard. 


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