Global strategy roll out to 11 000 staff
GE Healthcare wanted to create excitement around the new strategy and help staff better understand it. There was a strong need to make the internal communications more engaging, and to find a new way of delivering the message.
To communicate the strategy in a compelling way, we designed a virtual group-based escape room. The storyline was that a potential client was assessing suppliers for a major global deal. To find the right supplier an entirely new type of bidding process was invented – all employees of the supplier were to be challenged and display their understanding of the company strategy and to show in what way they could contribute to bringing it to life.
The challenges included showing an understanding of global health care trends, the needs of customers and what they value, understanding core products and services, including holistic knowledge, the values and best practices as well as some fun brain teasers, photo missions and other creative missions.